> ## Documentation Index
> Fetch the complete documentation index at: https://docs.avoca.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# How can SMS messages be triggered automatically from ServiceTitan events?

> Leverage Avoca's audience-based campaigns to send SMS workflows when ServiceTitan events occur.

Avoca enables automated SMS messaging from ServiceTitan events through our **Audience-Based Campaign System**. This approach lets you create dynamic audiences that automatically identify customers based on ServiceTitan events and trigger personalized SMS workflows.

## Automated Event-Based SMS Campaigns

### Audience Creation Flow

Avoca's platform allows you to create **regular audiences** with configurable criteria that continuously monitor ServiceTitan data for specific events and conditions:

**Supported Event Triggers:**

* Estimate Created
* Job Completed
* Membership Expiring
* Appointment Scheduled
* Invoice Generated
* Custom ServiceTitan events

## How It Works

### Step 1: Define Your Audience Criteria

Create an audience in Avoca that checks for customers matching specific ServiceTitan events on a regular basis. For example:

* Customers with "Job Completed" within the last 7 days
* Customers with "Estimate Created" within the last 24 hours
* Customers with "Membership Expiring" within the next 30 days
* Customers with specific job types or service categories

### Step 2: Set Refresh Schedule

Configure how frequently Avoca checks ServiceTitan for customers matching your criteria. The system automatically identifies new matches and adds them to the campaign queue.

### Step 3: Configure SMS Workflow

Design your outbound SMS campaign workflow with:

* Personalized message templates using ServiceTitan data
* Timing rules (immediate send or scheduled delivery)
* Follow-up sequences based on customer responses
* Opt-out handling and compliance settings

### Step 4: Launch Automated Campaign

Once activated, the audience continuously syncs with ServiceTitan, and qualifying customers automatically receive your configured SMS workflow.

## Example Use Cases

### Post-Job Follow-Up

**Audience:** Customers with "Job Completed" within last 3 days

**SMS Workflow:**

* Day 1: Thank you message + request for feedback
* Day 3: Service satisfaction check-in
* Day 7: Request for online review

### Estimate Follow-Up

**Audience:** Customers with "Estimate Created" within last 48 hours, no job scheduled

**SMS Workflow:**

* Hour 24: Friendly reminder about the estimate
* Hour 48: Special offer or limited-time discount
* Hour 72: Final follow-up with direct booking link

### Membership Renewal Reminders

**Audience:** Customers with "Membership Expiring" within next 30 days

**SMS Workflow:**

* 30 days before: Early renewal incentive
* 14 days before: Reminder of membership benefits
* 7 days before: Final renewal reminder with easy renewal link

### Appointment Confirmations

**Audience:** Customers with "Appointment Scheduled" for tomorrow

**SMS Workflow:**

* 24 hours before: Appointment confirmation with tech details
* 2 hours before: Reminder that tech is on the way
* Post-appointment: Satisfaction check and upsell opportunity

## Key Benefits

* **Fully Automated**: Once configured, audiences refresh automatically and trigger SMS campaigns without manual intervention
* **Real-Time Sync**: Continuous monitoring of ServiceTitan events ensures timely outreach
* **Personalization**: Messages can include ServiceTitan data fields (customer name, job details, technician info, etc.)
* **Scalable**: Handle high volumes of event-triggered messages across your entire customer base
* **Compliant**: Built-in opt-out management and compliance with SMS regulations

## Configuration Requirements

To enable automated SMS campaigns from ServiceTitan events:

1. **ServiceTitan Integration**: Active connection between Avoca and your ServiceTitan account
2. **Audience Definition**: Clear criteria for which events and timeframes trigger campaigns
3. **SMS Templates**: Pre-approved message templates with dynamic field mapping
4. **Workflow Rules**: Timing, frequency, and follow-up logic for your campaigns

***

For assistance setting up automated event-based SMS campaigns, contact your Avoca account manager or reach out to [support@avoca.ai](mailto:support@avoca.ai).