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GLSA Integration Guide

  • Google Local Services Ads (GLSA) support pulls every lead type (message, phone, booking) into your Avoca workspace so your team can manage conversations in one place.
  • Leads synchronize every two minutes. Message transcripts are saved, and unread messages can trigger AI follow-up or alerts you configure.
  • Replies route through Google’s Local Services Ads messaging channel. You can enable AI responses per account or handle replies with your own team via webhook notifications.

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Customer Requirements

  • Active Google Ads Local Services Ads account with access to the Google Ads API.
  • Invite the custom service email Avoca provides for your Google Local Services Ads account with the appropriate permissions.

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Implementation Steps

  1. Invite the Avoca-provided service email to your Google Local Services Ads account with the permissions it requests.
  2. After Avoca accepts, they will complete the OAuth handshake and verify scheduler configuration. At that point, add your LSA account in Avoca under the GLSA tab, supply the customer ID, optionally set a timezone override, and mark the account active.
  3. Share any custom scripts or messaging templates you want to use for GLSA leads so Avoca can align responses with your brand voice.
  4. Decide whether you want AI responses enabled for this channel or prefer to handle replies yourself; configure your preference in the GLSA tab.
  5. If you plan to receive webhook notifications, provide the endpoint details to Avoca so messaging can be routed to your systems.

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Managing Responses

  • Toggle AI responses on or off within the GLSA tab at any time. When enabled, Avoca sends replies automatically using the scripts you approved.
  • Keep your team informed about new GLSA leads surfaced in Avoca so they can review conversations, follow up manually when needed, and monitor performance.

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Next Steps

  1. Confirm new GLSA leads appear in Avoca after onboarding is complete.
  2. Share any updates to your messaging scripts or webhook preferences with the Avoca team whenever they change.
  3. Schedule a follow-up review after your first week of live traffic to check lead intake, response times, and customer experience.